Trademark of a brand symbolizes its identity in the market. A trademark could be any word, phrase, name, or symbol or a combination. Trademark discriminates products of different sellers from one another and gives a unique identity to the product. Products become popular by recognizing the trademark of the brand.
The U.S. patent and trademark office (USPTO) reviews trademark applications and are the sole authority to give clearance for federal registration. However, owning a trademark registration is not mandatory but registering trademark has its own advantages such as-
- You can claim the ownership of the trademark, which will exclusively belong to you.
- Exclusive right to use the mark enables you to enjoy the sole benefit of goods and services produced under the same trademark.
- Can claim exclusive right on the trademark at Federal court.