Insights for Websites, SEO, and Business Growth

Let’s be real for a second: running a business in Philadelphia is tough enough without having to fight your own website. You’ve got the best roast pork sandwich in South Philly, or maybe you’re running a high-end law firm in Center City, but when you search for your services, you’re on page four of Google. […]

Look, it’s 2026. If your website is still just a "digital brochure" that sits there looking pretty but doing nothing, you’re essentially paying rent on a storefront in Center City and keeping the doors locked. In the current Philadelphia business landscape, your website needs to be an employee: one that never sleeps, handles your intake, […]

Hey there, Francis Burnet here from the Brown Paper Analytics desk. It’s April 2026, and if you’re running a business in the City of Brotherly Love, the digital landscape looks a whole lot different than it did even eighteen months ago. We’ve moved past the "AI is a toy" phase and straight into the "AI […]

If you’re a business owner in Philadelphia, you’ve probably noticed that the digital landscape in 2026 feels a lot noisier than it did even two years ago. Everyone has a website, everyone is using AI to pump out content, and everyone is fighting for that top spot in the local map pack. So, how do […]

If you’re running a business in 2026, you already know that the digital landscape doesn’t look anything like it did a few years ago. Remember when we used to just "Google it" and click the first blue link? Those days are effectively over. Now, we’re asking our glasses, our cars, and our AI assistants for […]

Think about your favorite local spot in Philly. Maybe it’s a coffee shop in Fishtown where the barista knows you take your oat milk latte with exactly one sugar, or a hardware store in South Philly where they remember you’re halfway through a bathroom remodel. That feeling of being known is why we shop local. […]

If you’re running a business in the 215, you already know that competition isn't just about who has the best soft pretzel or the fastest cheesesteak prep. In 2026, the battle for customers happens on a digital map before they ever step foot in your shop. Whether you're a boutique in Rittenhouse Square or a […]

If you walk down Broad Street or grab a coffee in Fishtown today, you’ll hear the same buzzword everywhere: AI. But in 2026, the conversation has shifted. It’s no longer about "Is AI going to take my job?" Instead, Philadelphia business owners are asking, "How can I use AI to stop staying at the office […]

Hey there! I’m Francis Burnet from Brown Paper Analytics, and if you’re running a business in the City of Brotherly Love in 2026, the ground beneath your feet has shifted. We’ve all seen technology move fast, but the marriage of AI and search engine optimization has turned the traditional marketing playbook into a historical artifact. […]