API Integrations That Connect Your Tools and Automate Your Workflow
Connect your website, CRM, marketing tools, scheduling, payments, and support systems with reliable APIs and webhooks—built with logging, retries, and security in mind.
Overview
Most “integration problems” are really workflow problems: leads get lost, data doesn’t match between systems, and teams end up doing manual copy/paste. We fix that by designing reliable API integrations that move data where it needs to go—automatically.
BENT Enterprise builds integrations that are engineered for the real world: rate limits, edge cases, partial failures, duplicates, and changing requirements. The goal is simple—reduce manual work, increase visibility, and keep your systems in sync.
CRM Integrations
Your CRM should be the source of truth—not a place where data arrives late, incomplete, or inconsistent. We connect your lead sources and tools so every record shows up cleanly with the context your team needs.
Common problems we solve
- Leads stuck in forms or email inboxes
- Missing fields needed for quoting or follow-up
- Duplicate contacts and inconsistent formatting
- No visibility into where a lead came from
- Sales stages not updating automatically
Deliverables
- Field mapping + normalization (names, phones, addresses, tags)
- Lead routing rules (service type, location, urgency, team assignment)
- Automatic note creation (source, transcript, key details)
- De-duplication logic and merge rules
- Testing, logging, and handoff documentation
Webhooks & Automation
Webhooks let your systems react instantly: a form submit, a payment, a scheduled appointment, a ticket created—each event can trigger the next step in your process.
Typical webhook automations
- New lead → create CRM record → notify team → start follow-up
- Appointment booked → update CRM → send confirmations
- Payment received → update status → notify operations
- Ticket created → route to correct queue → alert owner
Deliverables
- Event design (what triggers what, and why)
- Payload validation (required fields, correct formats)
- Idempotency (avoid duplicate actions)
- Error handling and retries
- Audit logs and alerting
Want your systems to talk to each other automatically?
Book a strategy call and we’ll map the fastest integration that removes the most manual work.
Two-Way Sync & ETL
When two systems both matter (CRM + accounting, CRM + scheduling, website + CRM), you need dependable synchronization—not “best effort” exports. We design sync systems that handle duplicates, conflicts, and partial failures.
What we handle
- Two-way updates with conflict rules
- De-duplication and match logic
- Scheduled sync and event-based sync
- Data cleanup and normalization
- Backfills and historical migrations
Deliverables
- Field mapping document (system A ↔ system B)
- Data validation and transformation rules
- Retry strategy for failed jobs
- Audit trail and reconciliation reports
- Monitoring and alerting
Custom API Development
If your business needs an integration endpoint, internal tool, or a clean way to move data between apps, we can build a custom API that’s designed for performance, security, and maintainability.
Common builds
- Custom endpoints for internal apps
- Middleware services to transform and route data
- Secure webhook receivers and event processors
- Admin tools for logs, retries, and replays
Deliverables
- API design + documentation
- Authentication strategy (tokens/keys/roles)
- Request validation + rate limiting considerations
- Logging, monitoring, and deployment support
- Handoff documentation for ongoing maintenance
Monitoring & Error Handling
Integrations fail in the real world: rate limits, service outages, missing data, changed fields, or timeouts. We build systems that don’t silently break.
Integration reliability stack (plain English)
- Validation: check payloads before acting
- Retries: automatically try again on transient failures
- Idempotency: prevent duplicates when events repeat
- Audit logs: record what happened and why
- Alerts: notify you when something needs attention
In simple terms: we make sure data doesn’t disappear, errors don’t hide, and your team can see what’s happening.
Deliverables
- Error taxonomy (what can fail and how we respond)
- Monitoring and alert setup (email/SMS/Slack if applicable)
- Replay tools for failed events (when possible)
- Dashboards for throughput and failure rates
- Documentation and operational runbooks
Security & Access Control
Security isn’t optional. API keys, tokens, permissions, and data handling must be done correctly—especially when integrations touch customer details, payments, or internal operations.
What we implement
- Least-privilege access (only what’s needed)
- Secure storage of keys/tokens
- Role-based access where applicable
- Audit logs for access and changes
- Data minimization (store only what you need)
Stop losing leads to broken handoffs.
We’ll map your current systems and design an integration plan that’s reliable and maintainable.
Process
1) Discovery & Workflow Mapping
We identify what should trigger what, and what “done” looks like.
2) Data Mapping
We define fields, formats, transformations, and validation rules.
3) Build & Test
We implement endpoints/webhooks, test edge cases, and verify logs.
4) Deploy & Monitor
We launch with monitoring so you know it’s working and can catch issues early.
5) Improve (optional)
We iterate based on real usage and expanding requirements.
Use case examples
- Website forms → CRM lead creation + notifications
- Chat transcripts → CRM notes + tagging
- Appointments → CRM updates + confirmations
- Payments → status updates + receipts routing
- Support tickets → routing + priority flags
- Two-way customer data sync between tools
- New customer → onboarding workflow automation
- Quote accepted → task creation + team alerts
- Marketing events → segmentation + nurture triggers
- Operations updates → dashboards + reporting
Not sure where to start?
We’ll identify the highest-impact integration first—then build from there.
FAQs
Can you integrate our website forms with our CRM?
Yes. We can capture structured fields, route leads to the right team, and store notes/transcripts so follow-up is faster and consistent.
Do integrations break when platforms change?
They can. That’s why we build with logging, monitoring, and clear documentation—so changes are easier to detect and fix quickly.
Can you prevent duplicate contacts and records?
Yes. We implement de-duplication rules, matching logic, and idempotency so repeated events don’t create repeated records.
What’s the difference between an API and a webhook?
An API is typically a request you make to fetch/update data. A webhook is an event sent to you automatically when something happens.
Can you build “two-way sync” between tools?
Yes. We map fields both directions, define conflict rules, and add monitoring so updates stay consistent.
Do you handle authentication and security?
Yes. We follow least-privilege access, secure key handling, and implement the right auth method for the platform.
Do we need to change our current systems?
Usually not. Most integrations can be implemented using existing APIs and webhooks without replacing your tools.
Can you support the integrations after launch?
Yes. Many clients choose ongoing monitoring and maintenance so issues are detected and resolved quickly.
Contact
If you’re ready to connect your tools and eliminate manual handoffs, reach out.