Paid Advertisement – Bent Enterprise


Paid Advertisement

A comprehensive package tailor made to include strategies for various platforms including Facebook and Google Adwords. Each package is customized to meet with the respective client expectations using innovative techniques and technology.




PPC Small package


$600/MONTH  $900/MONTH

A package tailored to fit a lower campaign budget between $1000/month – $3000/month. The package includes only campaign on search networks.



  • Budget: $1k-$3k per month.
  • Includes campaign on: search network
  • Setup cost: $249
  • Fee per month: $600
  • With a dedicated specialist for PPC, to manage and monitor your campaign on Google Adwords, the package also includes analysis of keywords to derive at the search terms that will benefit your business more. The package is customized to provide that much needed presence online, specifically in Google and its partners, for all small time business owners so that they can engage actively with their customers online.
  • Every package will definitely include analysis of landing page, monitoring of performance daily, reporting, integration and reporting of dashboards, consultation with an experienced project manager.

  • Estimated cost: up to $3k
  • Total keywords: maximum of 200
  • Ad groups: maximum of 20
  • Ad texts: 6
  • Reporting frequency: every month
  • Optimization bid: two times in a week
  • GDN/ retargeting cost: $200
  • Analysis of landing page: Free
  • Set up and optimization of landing page: $249
  • If required, optimization of My Business in Google and Ads on Google map searches.
  • Consultation with project manager is also provided every month.

Our objective is to help the client realize their goals and we decide on the platform accordingly. We offer Google display networks, campaigns for retargeting and search networks, depending on the requirements of your clients.

Platforms offered include,

  • Text Ads
  • Search Marketing
  • GDN (Google Display Network): Set up cost will be $200
  • Creation of Graphic ads at $149

We first analyze the business objectives of your clients and what they want to achieve with their marketing campaign. Based on the analysis we then decide on the best ad extensions to promote their business so that it reaches the right target group and improves web traffic.

We offer ad extensions including,

  • Map search ads
  • Callouts
  • App extensions
  • Automatic extensions
  • Location extensions
  • Call extensions
  • Sitelinks
  • Review extensions

The research that we perform at the beginning, before building the right strategy for your campaign, enables us to identify the right set of keywords which can be used with the right ads to provide an optimized and optimistic result. While we arrive at these keywords and ad texts, we deploy them only post your confirmation.

Setting up search campaign includes,

  • Researching for keywords for 4 hours
  • Setting up daily budget
  • Scheduling the ads
  • Structuring the campaign
  • Creation of ad copies
  • Creating Ad extensions
  • Reporting set up

Your campaigns are monitored constantly by us to ensure that we use every data to optimize and improve the efficiency of every click on the site.

Management of search campaign includes,

  • Optimization of bid two times in a week
  • Audit
  • Propositioning (Bid)
  • Testing ad copy
  • Management of ad extensions
  • Management of keyword
  • Differentiating the negative keywords.
  • Analyzing reports
  • Monthly generation of reports.

In case of large and medium sized campaigns in retargeting and branding, the GDN is used without any additional cost. However this does not include the images.

GDN and retargeting includes,

  • Creation of Graphic ads @$149.

What does PPC refer to?

PPC is the acronym for Pay Per Click and is a kind of strategy used in online advertising. This helps in directing the right traffic to your website whenever a user clicks on your ad displayed in a search engine or on a host website. You will have to pay for the ad to be displayed in the search engines and in a website that doesn’t belong to you.There are two types of PPC campaigns namely,

  1. GDN remarketing
  2. Search Adwords

Who can benefit from this product?

Any business which is just setting foot online and want to improve their presence in the search engines like Google can make use of this product. This will help them to reach those customers searching for their products online.

How can it help my business?

By improving the presence of your brand online, this package will help retargeting those customers who are the intended recipient of your product and redirect them to your website.

Does this mean my ad will be displayed on top in Google always?

Definitely not and it is better not to be on top either. The ads sponsored on Google Adwords campaign is not arranged purely based on their bid price. There are multiple other factors that are considered before the decision is finally arrived at. These factors include the click volume, relevancy of the content and the website, quality score, etc. By taking these additional factors into account Google is able to level the platform for both small and big advertisers, whatever be their budget is and to ensure that the right results are provided to the right users. No company can promise to ensure that you will be on top always as it is simply not feasible.

Will this product guarantee leads and sales?

This is similar to other advertising models and there is no guarantee on sales or leads by using Google Adwords. Our job ends with posting the ads on the respective search engines like Google and we cannot control the decision taken by your customers. We can only guarantee targeting the right audience and when the time is right. We cannot guarantee that the audience will react positively to the ads.

Is it required to have an account in Google Adwords to buy this product/package?

This is not mandatory. We can help setting up a new account for you and have it linked to our manager account in Adwords.

Will this product guarantee leads and sales?

This is similar to other advertising models and there is no guarantee on sales or leads by using Google Adwords. Our job ends with posting the ads on the respective search engines like Google and we cannot control the decision taken by your customers. We can only guarantee targeting the right audience and when the time is right. We cannot guarantee that the audience will react positively to the ads.

If I already have an account in Google Adwords, should I need to pay for the set up?

The set up fee is not just for the setting up of the account but is rather for the setting up of the campaign. If you have an account and campaigns that are already running in it, then you may not need many changes and we can waive off the set up fee. But if you only have an account and there has been no campaign so far then there will be a fee for set up. You can get in touch with a project manager at our office to get a free estimate on your package and a free analysis of your landing page.

Is it necessary to have a landing page?

In order to make your PPC campaign effective, you need to have a landing page that is equally efficient to convert a click into purchase. The people who are clicking on your ads in other sites are mostly those who want to make a purchase and hence the page they land has to be optimized to meet their requirements. With our proposal, you can get a free analysis of your landing page. If required, we can help optimizing or setting up your landing page for an additional nominal cost.

Will I be able to access the campaign created by you for my company?

Our company strives to provide absolute visibility to our clients at every step and hence we offer you information at any given time and access to your campaign and its performance whenever you need.

Can SEO not be sufficient? Do I still need PPC?

For an SEO campaign to get you the rank will definitely take a little time and as it is slowly gaining the momentum, you can make some headway with the PPC on search pages.

Another factor that PPC helps with is in optimizing your presence on search page across the many businesses that are located on it.

It is extremely helpful when you are unable to rank organically for your competitor.

Is SEO necessary with PPC?

There is no dependency on SEO and neither does it have dependency on algorithms used by Google. It is a simple campaign of advertising which uses the platform provided by Google as a search engine.

There will not be free traffic generated by PPC since your ranking will depend actually on the ad spend and not how your website is. On the other hand SEO strives to provide a quality website for better ranking.

Is it possible to target the keywords of my competitors?

This is quite possible with PPC unlike in the case of SEO. In fact using the keywords of your competitors is a perfect strategy to attract the customers who are looking for similar products.

How is the rebate worked out ?

When you approach your sixth month with us, you don’t have to pay the management fee for that month.




PPC Medium Package


$800/MONTH $1350/MONTH

Designed for the ad campaigns that fall within the budget of ($3k-$5k) per month and the product includes GDN, Remarketing and campaign on search networks.


  • Budget: $3k-$5k per month.
  • Includes: search and display networks and remarketing campaigns
  • Setup cost: $299
  • Fee per month: $800
  • With a dedicated specialist for PPC, to manage and monitor your campaign on Google Adwords, the package also includes analysis of keywords to derive at the search terms that will benefit your business more. The package is customized to provide that much needed presence online, specifically in Google and its partners, for all small time business owners so that they can engage actively with their customers online.
  • Every package will definitely include analysis of landing page, monitoring of performance daily, reporting, integration and reporting of dashboards, consultation with an experienced project manager.

  • Every package will definitely include analysis of landing page, monitoring of performance daily, reporting, integration and reporting of dashboards, consultation with an experienced project manager.
  • Estimated cost: up to $5k
  • Total keywords: maximum of 300
  • Ad groups: maximum of 30
  • Ad texts: 12
  • Reporting frequency: every month
  • Optimization bid: two times in a week
  • GDN/ retargeting cost: Nil
  • Analysis of landing page: Free
  • Set up and optimization of landing page: $249
  • If required, optimization of My Business in Google and Ads on Google map searches.
  • Consultation with project manager is also provided twice every month.

Our objective is to help the client realize their goals and we decide on the platform accordingly. We offer Google display networks, campaigns for retargeting and search networks, depending on the requirements of your clients.

Platforms offered include,

  • Text Ads
  • Search Marketing
  • GDN (Google Display Network): Set up cost will be $200
  • Retargeting
  • Creation of Graphic ads at $149

We first analyze the business objectives of your clients and what they want to achieve with their marketing campaign. Based on the analysis we then decide on the best ad extensions to promote their business so that it reaches the right target group and improves web traffic.

We offer ad extensions including,

  • Map search ads
  • Callouts
  • App extensions
  • Automatic extensions
  • Location extensions
  • Call extensions
  • Sitelinks
  • Review extensions

The research that we perform at the beginning, before building the right strategy for your campaign, enables us to identify the right set of keywords which can be used with the right ads to provide an optimized and optimistic result. While we arrive at these keywords and ad texts, we deploy them only post your confirmation.

Setting up search campaign includes,

  • Researching for keywords for 6 hours
  • Setting up daily budget
  • Scheduling the ads
  • Structuring the campaign
  • Creation of ad copies
  • Creating Ad extensions
  • Reporting set up

Your campaigns are monitored constantly by us to ensure that we use every data to optimize and improve the efficiency of every click on the site.

Management of search campaign includes,

  • Optimization of bid two times in a week
  • Audit
  • Propositioning (Bid)
  • Testing ad copy
  • Management of ad extensions
  • Management of keyword
  • Differentiating the negative keywords.
  • Analyzing reports
  • Monthly generation of reports.

In case of large and medium sized campaigns in retargeting and branding, the GDN is used without any additional cost. However this does not include the images.

GDN and retargeting includes,

  • Creation of Graphic ads at $149.
  • List for remarketing
  • Creating Audience
  • Setting up Display ads

What does PPC refer to?

PPC is the acronym for Pay Per Click and is a kind of strategy used in online advertising. This helps in directing the right traffic to your website whenever a user clicks on your ad displayed in a search engine or on a host website. You will have to pay for the ad to be displayed in the search engines and in a website that doesn’t belong to you.There are two types of PPC campaigns namely,

  1. GDN remarketing
  2. Search Adwords

Who can benefit from this product?

Any business which is just setting foot online and want to improve their presence in the search engines like Google can make use of this product. This will help them to reach those customers searching for their products online.

How can it help my business?

By improving the presence of your brand online, this package will help retargeting those customers who are the intended recipient of your product and redirect them to your website.

Does this mean my ad will be displayed on top in Google always?

Definitely not and it is better not to be on top either. The ads sponsored on Google Adwords campaign is not arranged purely based on their bid price. There are multiple other factors that are considered before the decision is finally arrived at. These factors include the click volume, relevancy of the content and the website, quality score, etc. By taking these additional factors into account Google is able to level the platform for both small and big advertisers, whatever be their budget is and to ensure that the right results are provided to the right users. No company can promise to ensure that you will be on top always as it is simply not feasible.

Will this product guarantee leads and sales?

This is similar to other advertising models and there is no guarantee on sales or leads by using Google Adwords. Our job ends with posting the ads on the respective search engines like Google and we cannot control the decision taken by your customers. We can only guarantee targeting the right audience and when the time is right. We cannot guarantee that the audience will react positively to the ads.

Is it required to have an account in Google Adwords to buy this product/package?

This is not mandatory. We can help setting up a new account for you and have it linked to our manager account in Adwords.

Will this product guarantee leads and sales?

This is similar to other advertising models and there is no guarantee on sales or leads by using Google Adwords. Our job ends with posting the ads on the respective search engines like Google and we cannot control the decision taken by your customers. We can only guarantee targeting the right audience and when the time is right. We cannot guarantee that the audience will react positively to the ads.

If I already have an account in Google Adwords, should I need to pay for the set up?

The set up fee is not just for the setting up of the account but is rather for the setting up of the campaign. If you have an account and campaigns that are already running in it, then you may not need many changes and we can waive off the set up fee. But if you only have an account and there has been no campaign so far then there will be a fee for set up. You can get in touch with a project manager at our office to get a free estimate on your package and a free analysis of your landing page.

Is it necessary to have a landing page?

In order to make your PPC campaign effective, you need to have a landing page that is equally efficient to convert a click into purchase. The people who are clicking on your ads in other sites are mostly those who want to make a purchase and hence the page they land has to be optimized to meet their requirements. With our proposal, you can get a free analysis of your landing page. If required, we can help optimizing or setting up your landing page for an additional nominal cost.

Will I be able to access the campaign created by you for my company?

Our company strives to provide absolute visibility to our clients at every step and hence we offer you information at any given time and access to your campaign and its performance whenever you need.

Can SEO not be sufficient? Do I still need PPC?

For an SEO campaign to get you the rank will definitely take a little time and as it is slowly gaining the momentum, you can make some headway with the PPC on search pages.

Another factor that PPC helps with is in optimizing your presence on search page across the many businesses that are located on it.

It is extremely helpful when you are unable to rank organically for your competitor.

Is SEO necessary with PPC?

There is no dependency on SEO and neither does it have dependency on algorithms used by Google. It is a simple campaign of advertising which uses the platform provided by Google as a search engine.

There will not be free traffic generated by PPC since your ranking will depend actually on the ad spend and not how your website is. On the other hand SEO strives to provide a quality website for better ranking.

Is it possible to target the keywords of my competitors?

This is quite possible with PPC unlike in the case of SEO. In fact using the keywords of your competitors is a perfect strategy to attract the customers who are looking for similar products.

How is the rebate worked out ?

When you approach your sixth month with us, you don’t have to pay the management fee for that month.



PPC Large Package


$1,250/MONTH  $2250/MONTH

Designed for the ad campaigns that fall within the budget of ($3k-$5k) per month and the product includes GDN, Remarketing and campaign on search networks.


  • Budget: $5k-$10k per month.
  • Includes: search and display networks and remarketing campaigns
  • Setup cost: $399
  • Fee per month:$1,250
  • With a dedicated specialist for PPC, to manage and monitor your campaign on Google Adwords, the package also includes analysis of keywords to derive at the search terms that will benefit your business more. The package is customized to provide that much needed presence online, specifically in Google and its partners, for all small time business owners so that they can engage actively with their customers online.
  • Every package will definitely include analysis of landing page, monitoring of performance daily, reporting, integration and reporting of dashboards, consultation with an experienced project manager.

  • Every package will definitely include analysis of landing page, monitoring of performance daily, reporting, integration and reporting of dashboards, consultation with an experienced project manager.
  • Estimated cost: up to $10k
  • Total keywords:maximum of 500
  • Ad groups: maximum of 50
  • Ad texts: 20
  • Reporting frequency: every month
  • Optimization bid: two times in a week
  • GDN/ retargeting cost: Nil
  • Analysis of landing page: Free
  • Set up and optimization of landing page: $249
  • If required, optimization of My Business in Google and Ads on Google map searches.
  • Consultation  with project manager is also provided every week.

Our objective is to help the client realize their goals and we decide on the platform accordingly. We offer Google display networks, campaigns for retargeting and search networks, depending on the requirements of your clients.

Platforms offered include,

  • Text Ads
  • Search Marketing
  • Retargeting
  • GDN (Google Display Network): Set up cost will be $200
  • Creation of Graphic ads at $149

We first analyze the business objectives of your clients and what they want to achieve with their marketing campaign. Based on the analysis we then decide on the best ad extensions to promote their business so that it reaches the right target group and improves web traffic.

We offer ad extensions including,

  • Map search ads
  • Callouts
  • App extensions
  • Automatic extensions
  • Location extensions
  • Call extensions
  • Sitelinks
  • Review extensions

The research that we perform at the beginning, before building the right strategy for your campaign, enables us to identify the right set of keywords which can be used with the right ads to provide an optimized and optimistic result. While we arrive at these keywords and ad texts, we deploy them only post your confirmation.

Setting up search campaign includes,

  • Researching for keywords for 10 hours
  • Setting up daily budget
  • Scheduling the ads
  • Structuring the campaign
  • Creation of ad copies
  • Creating Ad extensions
  • Reporting set up

Your campaigns are monitored constantly by us to ensure that we use every data to optimize and improve the efficiency of every click on the site.

Management of search campaign includes,

  • Optimization of bid three times in a week
  • Audit
  • Propositioning (Bid)
  • Testing ad copy
  • Management of ad extensions
  • Management of keyword
  • Differentiating the negative keywords.
  • Analyzing reports
  • Monthly generation of reports.

In case of large and medium sized campaigns in retargeting and branding, the GDN is used without any additional cost. However this does not include the images.

GDN and retargeting includes,

  • Creation of Graphic ads @$149.
  • List for remarketing
  • Creating Audience
  • Setting up Display ads

What does PPC refer to?

PPC is the acronym for Pay Per Click and is a kind of strategy used in online advertising. This helps in directing the right traffic to your website whenever a user clicks on your ad displayed in a search engine or on a host website. You will have to pay for the ad to be displayed in the search engines and in a website that doesn’t belong to you.

There are two types of PPC campaigns namely,

  1. GDN remarketing
  2. Search Adwords

Who can benefit from this product?

Any business which is just setting foot online and want to improve their presence in the search engines like Google can make use of this product. This will help them to reach those customers searching for their products online.

How can it help my business?

By improving the presence of your brand online, this package will help retargeting those customers who are the intended recipient of your product and redirect them to your website.

Does this mean my ad will be displayed on top in Google always?

Definitely not and it is better not to be on top either. The ads sponsored on Google Adwords campaign is not arranged purely based on their bid price. There are multiple other factors that are considered before the decision is finally arrived at. These factors include the click volume, relevancy of the content and the website, quality score, etc. By taking these additional factors into account Google is able to level the platform for both small and big advertisers, whatever be their budget is and to ensure that the right results are provided to the right users. No company can promise to ensure that you will be on top always as it is simply not feasible.

Will this product guarantee leads and sales?

This is similar to other advertising models and there is no guarantee on sales or leads by using Google Adwords. Our job ends with posting the ads on the respective search engines like Google and we cannot control the decision taken by your customers. We can only guarantee targeting the right audience and when the time is right. We cannot guarantee that the audience will react positively to the ads.

Is it required to have an account in Google Adwords to buy this product/package?

This is not mandatory. We can help setting up a new account for you and have it linked to our manager account in Adwords.

Will this product guarantee leads and sales?

This is similar to other advertising models and there is no guarantee on sales or leads by using Google Adwords. Our job ends with posting the ads on the respective search engines like Google and we cannot control the decision taken by your customers. We can only guarantee targeting the right audience and when the time is right. We cannot guarantee that the audience will react positively to the ads.

If I already have an account in Google Adwords, should I need to pay for the set up?

The set up fee is not just for the setting up of the account but is rather for the setting up of the campaign. If you have an account and campaigns that are already running in it, then you may not need many changes and we can waive off the set up fee. But if you only have an account and there has been no campaign so far then there will be a fee for set up. You can get in touch with a project manager at our office to get a free estimate on your package and a free analysis of your landing page.

Is it necessary to have a landing page?

In order to make your PPC campaign effective, you need to have a landing page that is equally efficient to convert a click into purchase. The people who are clicking on your ads in other sites are mostly those who want to make a purchase and hence the page they land has to be optimized to meet their requirements. With our proposal, you can get a free analysis of your landing page. If required, we can help optimizing or setting up your landing page for an additional nominal cost.

Will I be able to access the campaign created by you for my company?

Our company strives to provide absolute visibility to our clients at every step and hence we offer you information at any given time and access to your campaign and its performance whenever you need.

Can SEO not be sufficient? Do I still need PPC?

For an SEO campaign to get you the rank will definitely take a little time and as it is slowly gaining the momentum, you can make some headway with the PPC on search pages.

Another factor that PPC helps with is in optimizing your presence on search page across the many businesses that are located on it.

It is extremely helpful when you are unable to rank organically for your competitor.

Is SEO necessary with PPC?

There is no dependency on SEO and neither does it have dependency on algorithms used by Google. It is a simple campaign of advertising which uses the platform provided by Google as a search engine.

There will not be free traffic generated by PPC since your ranking will depend actually on the ad spend and not how your website is. On the other hand SEO strives to provide a quality website for better ranking.

Is it possible to target the keywords of my competitors?

This is quite possible with PPC unlike in the case of SEO. In fact using the keywords of your competitors is a perfect strategy to attract the customers who are looking for similar products.

How is the rebate worked out ?

When you approach your sixth month with us, you don’t have to pay the management fee for that month.



PPC Large Package


Using the conversion rate principles to create an optimized landing page for all your paid ad campaigns.


  • Creating two pages for landing page, in line with the principles for optimizing conversion.
  • Can be created with unbounce or WordPress as required.
  • Delivery within 3-5 days depending on the extent of work.


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